Whether your needs are creative, strategic or you just need someone to help develop content, a consulting package could be exactly what you need. Let’s work together to identify your challenges, develop a plan and chart a course that will lead you and your school to success, all while working within your budget. Most work can be done remotely, but on-site services are available if needed.
Need a lot of help but have a small budget? Let’s talk and create a package that fits your needs and resources.
We all need content to share, and sometimes, writing that content requires a bit more help. Whether your writing needs are for print or digital, let me work with you and your community to craft compelling text that fits the medium (website, email, letters, viewbook, etc.), gets to the heart of your school and connects with your target audience.
Content Strategy & Development
Running low on content design, writing and strategy manpower? Let me help you with the creation of a strategy to create and distribute blogs, landing pages and premium downloads, as well as develop email marketing workflows to support your school’s marketing, communication and inbound marketing efforts. I can also help you write that content and carry out that strategy.
Admission Recruitment & Inbound Marketing
Looking to develop a larger target audience and better nurture your inquiries and applicants? Of course, you are! An inbound marketing plan can help you find, cultivate, and convert your target audience, a practice that is vital in today’s competitive marketplace. From developing inbound content to email marketing and drip campaigns, I can help you develop and carry out an admission marketing plan to help you better nurture and convert your inquiries into applications and ultimately, enrollments. Plus, I’m Hubspot certified and can help you get the most of your CRM with the goal of sending qualified leads to your admission office.
Need advice on admission print materials or an audit of your digital marketing? Let’s work together to develop and implement your SEO strategy, email marketing plan, social media outreach and the overall user experience for prospective families on your site.
Annual Fund Marketing
Who doesn’t want more donors and more dollars? A creative and strategic annual fund marketing program can help you increase both participation and funds raised. Whether you’re looking for a full annual fund marketing plan to carry you through the next two years, or you just need the perfect creative theme to capture your audience’s attention, I can help. Check out this award-winning annual fund marketing program I created for Cheshire Academy.
Digital Marketing Strategy
There’s an art to creating the perfect email, making the most of your website, leveraging social media and sharing content. Let me help you create a top-notch digital marketing strategy and even assist with carrying it out.
Internal Communications Strategy
A streamlined internal and external communication strategy can improve your school’s productivity, improve constituent relations and save time and money. Let’s talk about your audience’s communication needs and develop a plan that will improve the relay of information. Who knows, we might even be able to reduce the workload of your marketing and communications office, in turn allowing them to devote more time on strategic initiatives, while still meeting the needs of your current constituents
Have your marketing plan all set and ready to go, but you’re lacking that creative hook? Share with me your goals and challenges, and I’ll help you develop a creative campaign that will capture the attention of your audience.
Website Management & Optimization
Looking for help with your website? Whether you need to give your website a facelift, need advice on redesigns and optimizing content, or want to build new landing pages or microsites, I can help you leverage your CMS and take your website from drab to fab. While I can work in most CMS platforms, I specialize in Blackbaud’s onMessage product (soon to be part of the Blackbaud K12 Cloud).
Crisis Communications Plan Development
Most schools have a crisis plan in place for what happens with the people, but what about a plan for communication? When a crisis situation hits, it’s important to know what you’re going to do to communicate internally and externally. A successful crisis communication plan will help you understand how you (and your entire community) will quickly and carefully manage the message, keep constituents informed and protect your school. From knowing what services and tools to use, to the types of communication messages that need to be developed, having a plan in place can save valuable time, keep your leadership teams organized and help you protect and inform your community.
Marketing Plan Development
We all know creating a marketing plan isn’t always fun. Let me help by walking you through the process and developing a plan that you can easily carry out.
Interim Marketing & Communications Help
Hiring for a new Marketing & Communications position? Let me help you fill the gap while you search for the ideal candidate. From basic daily marketing and communications assignments to developing a full marketing and communications program that gets handed over to your new hire, we can find a way to work together.
Marketing & Communications Audit and Program Development
Know you need help, but don’t know where to start? An audit of your existing marketing and communications program, from social media and email to print publications and website, can help you identify holes in your work, capitalize on strengths and sometimes even find cost-saving strategies.
Need help in another area related to marketing and communications? Let’s talk.Follow Me