2016 District 1 Silver Award

annual fund marketing
Annual Giving Programs

This two-year branded Annual Fund endeavor combines traditional print marketing with email marketing, digital marketing, social media marketing, and development outreach to reconnect with current and past constituents. Designed to engage constituents in a two-part interaction with the school, this endeavor asks donors to remember what they love about Cheshire Academy by choosing one word to represent their experiences, and then make one gift to the annual fund in honor of that word. It has a goal of engaging alumni, increasing annual fund participation, and increasing the total amount raised for the annual fund.

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