CASE-NAIS 2017: Annual Fund Marketing Programs

Elective Session: One Word. One Gift. One Successful Annual Fund Marketing Program

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Presented with Caitlin Garzi, Associate Director of Digital Marketing, Cheshire Academy

Description: From failure to success, learn how Cheshire Academy developed a comprehensive marketing strategy that built off a flawed year-long effort and created an award-winning Annual Fund marketing program. Hear about how the marketing and development offices worked together to create simple yet effective messaging for both print and digital formats that re-engaged alumni with the school, resulting in nearly 30% new donors. Find out what marketing initiatives helped them increase both online gifts and overall annual fund giving in just one year, and how you can implement similar strategies at your school.

Presented January 2017


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