I hear this question, often: “How should I staff my marketing office?” With the rapidly changing needs of consumers and… Read more Staffing the Modern Marketing Department
Category: Development
Class Notes: More than just a magazine update
I don’t know about you, but when the magazine comes from my high school or my college, the first thing… Read more Class Notes: More than just a magazine update
NBOA Annual Conference: Marketing in a Business World
This week, I’ve been attending sessions at the National Business Officer’s Association (NBOA) Annual Meeting, held in Washington, D.C. When… Read more NBOA Annual Conference: Marketing in a Business World
Friend-raising vs. Fundraising
What’s more important: friend-raising or fundraising? While many administrators are quick to focus on the importance of monetary goals for annual… Read more Friend-raising vs. Fundraising
Giving Tuesday Strategies for Schools
As Thanksgiving wraps up and people recover from Black Friday, Small Business Saturday, and Cyber Monday shopping, there’s one more… Read more Giving Tuesday Strategies for Schools
Building Alumni Relationships
The success of any private school is partly dependent on strong relationships with its alumni. Developing these lasting connections is… Read more Building Alumni Relationships