I hear this question, often: “How should I staff my marketing office?” With the rapidly changing needs of consumers and… Read more Staffing the Modern Marketing Department
What Schools can Learn from Santa
I’m at it again, talking crazy talk. Earlier this year, I wrote about schools learning from car insurance companies and… Read more What Schools can Learn from Santa
Your School’s eNewsletter: Digestible or Trashable?
With limited time and space, is your school’s newsletter capturing your readers’ attention?
Data Driven Marketing for Schools
Just a few years ago, the concept of data-driven marketing seemed unreasonable in private school marketing offices. But fortunately, this is… Read more Data Driven Marketing for Schools
What Schools can Learn from Car Insurance Companies
I know, I can practically see the confusion on your face. Schools learning from car insurance companies? Surely this woman… Read more What Schools can Learn from Car Insurance Companies
Class Notes: More than just a magazine update
I don’t know about you, but when the magazine comes from my high school or my college, the first thing… Read more Class Notes: More than just a magazine update
Developing a New Target Audience
If you’ve heard me speak this year, you’ve likely heard me touting some disappointing statistics that show declining demographics for… Read more Developing a New Target Audience
NAIS Annual Conference – Admission & Marketing Partnerships
This morning, I had the pleasure of presenting about the admission marketing partnership. You can access my presentation here. When I… Read more NAIS Annual Conference – Admission & Marketing Partnerships
NBOA Annual Conference: Marketing in a Business World
This week, I’ve been attending sessions at the National Business Officer’s Association (NBOA) Annual Meeting, held in Washington, D.C. When… Read more NBOA Annual Conference: Marketing in a Business World
The Private School Marketing Race: What’s your ROI?
Consider this … I have a question for you: Do teachers at your school today still rely on the same… Read more The Private School Marketing Race: What’s your ROI?